London Passes: the passes to London
Looking for an effective London pass?
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London is one of the largest capital cities in the world, welcoming millions of tourists every year.
In addition to the much-loved British style, touristically London really does offer a lot of tourist attractions to visit: museums for every taste, Tower Bridge, St Paul's Cathedral, all the way to the iconic London Eye, London's Ferris wheel.
As is often the case, buying a London tourist pass can be a good way to save money and visit as much of the city as possible in the time we have available.
There are several London passes available, each with its own features, convenience situations or not.
The purpose of this guide on London passes is to analyze each available pass, analyzing its features and benefits, to understand when it may be worthwhile to purchase one rather than the other.
A price increase has been announced for the London Pass, London Pass Plus, and London Explorer Pass, scheduled for July 11, 2025.
If you have already chosen one of these passes for your next trip to London, we recommend that you purchase it before the increase so you can secure the best available rate!
INDEX
What are the passes to London?
There are 3 London passes available to tourists who want to visit London while saving money.
Let's introduce them so we can clear our minds:
Beyond the names, which all sound alike in the end, these are different products, distributed by different companies, but all with the same purpose.
That is, they allow you to see the tourist attractions included in the pass at a better price than having to buy tickets individually.
The logic between passes changes (including for commercial reasons), and as a result each pass is better suited to one "type of vacation" than others.
Our skill-after we have a clear understanding of what kind of vacation in London we want to take-will be to identify and choose the pass that provides us with the best savings and usability.
After a few more dutiful clarifications, we move on to analyze them individually to get to know them better, culminating in the end of the guide to compare London passes.
Do London Passes include public transportation?
No, none of the London passes include public transportation.
The public transportation pass (subway, bus and/or train) must be done separately.
I will cover the issue of London transportation passes at the end of this guide.
How passes to London work
We now begin thedetailed analysis for each of the London passes, to understand how they work and when they are convenient.
We compare them at the end of the article, and open a parenthesis for public transportation passes.
London pass
He really does include a lot of London attractions in his list, from the most famous ones to more niche museums and tours that also go into the details of the city.
Its model works like this: you choose the duration of the pass-in versions of 1, 2, 3, 4, 5, 6, 7 and 10 days validity -and inside its validity you can see all the attractions it includes.
You can visit each attraction only once, and there is no limit on the number of attractions you can visit in a day.
The ideal tool for visiting London in depth.
As of March 2025, what was previously one pass with one format was split into two versions:
- London Pass (which I will call "basic" from now on)
- London Pass Plus
This differentiation was created to provide greater adaptability of the London Pass to the traveler's tourist needs.
Buy London PassLet us first find out how the two versions differ, before analyzing how they work.
Difference between London Pass and London Pass Plus
The difference between London Pass (basic) and London Pass Plus is exclusively in the number and nature of attractions included.
And - of course - consequently in the price.
All the rest of the operating logic (which we will see in a moment) is identical between the two passes.
The London Pass (basic) includes all major attractions in London, EXCLUDING the following 4 TOP attractions:
- The Shard, with panoramic views
- London Eye
- Madame Tussauds - Wax Museum
- 1 Day Tour in the Big Bus Hop-On / Hop-off
While the London Pass Plus includes all the attractions of the basic London Pass, plus the 4 top attractions just mentioned.
This is the only difference between the two versions, besides the price, of course.
>> See the difference in the attractions included in the official website
Better London Pass or London Pass Plus?
To answer this question we need to evaluate what we want to see.
The difference between the London Pass and Plus version orbits around the 4 top attractions mentioned above, found only in the Plus.
Economically speaking, the sum of admission tickets to the top 4 attractions is about £164.
The maximum price difference between classic and plus versions (the 10-day case) is £90.
If you choose the less-day versions, the difference is gradually lower and lower, further increasing the convenience of the Plus over the basic, should you want to see the 4 attractions under consideration.
So if you want to see even just three of the top four attractions, it is undoubtedly worth taking the Plus.
Even in case you want to see only two of the four it pays to take the Plus, except in the case of the 10-day version where more or less the London Pass Plus solution is roughly equivalent to taking the basic London Pass + individual tickets for the 2 top attractions you want.
When to choose the London Pass Plus?
In general, for a comprehensive trip to London, perhaps taken for the first time, in my opinion the London Pass Plus is worthwhile.
The top 4 attractions included in the Plus are touristically relevant, hard to assume a trip to London that excludes them en bloc.
As seen a few lines above, even economically the London Pass Plus clearly pays off compared to buying tickets for the 4 attractions excluded from the basic version of the pass.
Purchase the London Pass PlusWhen to choose the basic London Pass?
The "basic" London Pass makes sense when, for various reasons, you do not want to see the top 4 attractions included in the Plus. Or in case you only want to see one.
In this case better to take the basic London Pass, and add that attraction while paying the regular ticket.
This scenario is typical perhaps for a return trip to London, when those top attractions have already been seen on previous trips, and you don't want to return.
Focusing perhaps on everything else London has to offer.
Having clarified the difference of the two versions, let us now go on to analyze features and benefits of the London Pass, which are common to both versions.
Of course, I will highlight any differences between the two when necessary.
Benefits of the London Pass
In both versions, this is a pass suitable for those who want to explore London in depth on the days they have available.
Obviously it is a pass that is best exploited with at least 4-5 full days of vacation, but even on weekends of 1 or 2 days, it can be a great ally.
Accompanied by a good, well-organized itinerary, even a single day can be made the most of with an all-inclusive pass of this type.
It is currently the London pass with the most attractions included in the purchase price, making available over 100 destinations that can be visited.
It is very flexible: you decide when to visit the attractions.
>> Visit the official website for more info
Purchase the London Pass / PlusWhat is included. Attractions included in the London Pass?
The London Pass includes more than 100 London tourist attractions, including the Tower of London, the London Eye Ferris wheel, Madame Tussauds wax museum, St Paul's and Westminster Cathedrals, Tower Bridge, The Shard, and Windsor Castle.
Let's look together at the full list of attractions.
- The Shard, panoramic view (London Pass Plus only)
- London Eye (London Pass Plus only)
- Madame Tussauds (London Pass Plus only)
- Hop-on Hop-off bus, 1-day pass (London Pass Plus only)
- London Zoo
- British Museum (currently unavailable)
- Tour of London (5 hours, over 30 attractions)
- Tower of London
- Tower Bridge
- Westminster Abbey
- Windsor Castle
- Kensington Palace
- St Paul's Cathedral
- Tour of Shakespeare's Globe Theatre
- Thames River Cruise
- London bike tour
- Tour among London's most famous film sets (Harry Potter)
- Emirates Stadium tour, Arsenal stadium
- Twickenham Stadium tour and World Rugby Museum
- Hampton Court Palace
- Chelsea FC Stadium tour
- Wembley Stadium tour
- London Stadium tour, West Ham stadium
- Curzon Cinema Soho
- Curzon Bloomsbury
- RHS Botanical Garden Wisley
- Kew Botanical Gardens
- Royal Greenwich Observatory
- London Transport Museum
- London Water Museum
- London Post Museum
- Cutty Sark (ship tour)
- Eltham Palace
- Kia Oval tour
- Freud Museum London
- Royal Albert Hall tour
- IMAX Science Museum
- Old Royal Naval College
- Apsley House
- Queens Skate Dine Bowl
- Garden Museum
- Charles Dickens Museum
- Chiswick House and Kitchen Garden
- Tour of the Parliament Buildings
- Boat ride aboard Jason's Original Canal Boat
- Museum of Brands, Packaging and Advertising
- Cartoon Museum
- Chelsea Physic Garden
- The Foundling Museum
- Monument of the Great Fire of London
- Fan Museum
- Household Cavalry Museum
- Southwark Cathedral
- London Canal Museum
- Keats House
- Jewel Tower
- Wellington Arch
- Benjamin Franklin House
- Golden Hinde
- Museum of London Docklands
- Wernher Collection at Ranger's House
- Royal Air Force Museum
- Estorick Collection, museum of modern Italian art
- Guildhall Art Gallery
- Florence Nightingale Museum
- King's Gallery, Buckingham Palace
- Royal Mews
- Frameless - Immersive art experience
- Natural History Museum
- Tours of more than 30 London attractions with Top Sights Tours
- Tottenham Hotspur stadium tour
- Dare Skywalk
- Chessington World of Adventures
- Sherlock: The Official Live Game
- Fuller's Brewery Tour
- Tour of London's historic pubs
- Walking tour of the Changing of the Guard
- Guards Museum
- Brit Music Tours - The Beatles London
- Brit Icon Tours
- Courtauld Gallery
- Design Museum
- London Food Walking Tour
- Swingers West End course
- Swingers West End Miniature Golf Bar
- Solve a Mystery: murder in Trafalgar Square / Buckingham Palace
- Chocolate Cocktail Club
- Bowling All Star Lanes
- Strand cocktails at The Top Hat
- Bow Street Police Museum
- Royal Albert Hall bike tour
- Royal Greenwich Museums
>> For more information on individual attractions
As you have seen, the attractions that can be visited are indeed many.
The great thing is that in addition to the main attractions (those in the first group), there is a rich list of "secondary" (pass the term) attractions that are, however, often among the most curious, interesting, and satisfying.
Not only attractions, but also services. For example, bike rental is an absolutely recommended experience, also accomplice to a bike-friendly city, especially in some areas where you can safely enjoy this beautiful and rewarding experience.
Guided tours are an added bonus. Sports fans can visit the stadiums of teams such as Chelsea and Arsenal, touring locker rooms, stands and green turf.
For children, on the other hand, there are themed museums and exhibits.
Does the London Pass include the London Eye?
Admission to the London Eye is included in the London Pass Plus.
The London Eye is London's Ferris wheel, overlooking the Thames and Big Ben and Westminster.
On its own, the standard ticket to access it costs about £42!
Does the London Pass include Madame Tussauds?
Yes, Madame Tussauds is also included in the London Pass Plus version.
London's famous Wax Museum is a must-see for kids and teens, fun and curious for adults.
Although it can be found in many major metropolises, it is heavily themed. Therefore, you will see fantastic wax reproductions of the characters who have shaped-in every respect-English history.
Cost London Pass PLUS
The London Pass Plus-the richer version that also includes London's 4 TOP attractions-is valid on a daily basis, regardless of how many attractions you decide to visit.
Let's look at the cost of the London Pass Plus by days:
- 1 DAY ➜ £119 Adult (approx. £142 ) | £89 Child (approx. £106)
- 2 DAYS ➜ £169 Adult (approx. £201) | £114 Child (approx. £136)
- 3 DAYS ➜ £209 Adult (approx. £249 ) | £139 Child (approx. £166)
- 4 DAYS ➜ £229 Adult (approx. £273) | £154 Child (approx. £184)
- 5 DAYS ➜ £254 Adult (approx. £303) | £164 Child (approx. £195)
- 6 DAYS ➜ £274 Adult (approx. £327) | £174 Child (approx. £207)
- 7 DAYS ➜ £289 Adult (approx. £344) | £189 Child (approx. £225)
- 10 DAYS ➜ £304 Adult (approx. £362) | £204 Child (approx. £243)
A child is defined as 5 to 15 years old.
These are the list prices of the London Pass Plus, but they are often on offer on the official website, with attractive discounts compared to the prices listed here.
Check prices and purchase the London Pass PlusCost London Pass (basic)
The London Pass in its basic version is also valid on a daily basis, in exactly the same way as the Plus.
Let's look at the cost of the London Pass by days:
- 1 DAY ➜ £89 Adult (approx. £106) | £44 Child (approx. £52)
- 2 DAYS ➜ £114 Adult (approx. £136) | £59 Child (approx. £70)
- 3 DAYS ➜ £144 Adult (approx. £172 ) | £69 Child (approx. £82)
- 4 DAYS ➜ £154 Adult (approx. £184 ) | £79 Child (approx. £94)
- 5 DAYS ➜ £164 Adult (approx. £195 ) | £89 Child (approx. £107)
- 6 DAYS ➜ £174 Adult (approx. £207) | £94 Child (approx. £112)
- 7 DAYS ➜ £189 Adult (approx. £225) | £99 Child (approx. £118)
- 10 DAYS ➜ £214 Adult (approx. £255) | £114 Child (approx. £136)
A child is defined as 5 to 15 years old.
These are the list prices of the basic London Pass, but they are often on offer on the official website, with attractive discounts from the prices given here.
Check prices and purchase the London PassLondon Pass: Is it worth it?
From an economic point of view, yes, it pays off.
Both in the classic version and-perhaps even more so-in the Plus variant.
By taking the 3-day one, for example, you can save up to 50% compared to buying individual attractions separately.
It should be evaluated on a case-by-case basis, especially based on the admissions it includes.
As explained at the beginning of the chapter, in my opinion it is suitable for those who are visiting the City for the first time and want to see as much as possible.
The London Pass grants great flexibility: you decide when to visit and what to see.
Let's take a simple numerical example to see if the London Pass pays off, considering the 3-day option (a long weekend) and the main attractions.
London Pass Plus 3 days ➜ £209 (about €249), includes over 100 attractions.
We likely choose a few main attractions, quietly visitable in 3 days(you can do a lot better, but let's make a typical case of a vacation with a leisurely pace anyway):
- Tower of London (individually would cost £36)
- Westminster Abbey (individually would cost £30)
- Admission and panoramic view at The Shard (individually would cost £38)
- Thames River Cruise (individually would cost £25)
- London Eye (individually would cost £42)
- Madame Tussaud's (individually would cost £45)
- Hop-on / Hop-off bus to admire the city (individually would cost £39)
Selecting only these 7 attractions/activities already would come for an adult to a TOTAL of about £255, compared to £209 for the pass (which is the list price, on the site it is always discounted by at least £15-20, further increasing the convenience).
You can redo these calculations for both the London Pass Plus and the basic London Pass, based on what you want to see.
The convenience will always be there and the more pronounced the more things you have on your itinerary.
The math confirms how the London Pass is a good choice for saving money, right from the easiest and few-day cases.
Consider that vacations of a few more days, a somewhat crisper pace and a well-organized itinerary, you are able to see a lot more things, resulting in very considerable savings.
Most importantly, you get a rich vacation, which otherwise-without passes-you would struggle to achieve.
Where to buy the London Pass?
The London Pass, in both versions, can be purchased online at the official website, and with this mode of purchase you can normally get a small discount.
You can find it already applied in the prices you find on the site, as you will see.
When you get to the official website, you will see the two versions (basic and plus) side by side, and go to choose the one that best suits your trip.
Discount code London Pass
There is currently an opportunity to save an additional 5% off the already discounted London Pass / London Pass Plus prices.
You can use the discount codePTCODE5 to be entered at the time of purchase, in the "Enter promo code" field provided.
However, consider that the London Pass is always discounted if you buy it online, on the official website.
At certain times of the year, even cheaper discount codes may be active.
Also on the official site look carefully at the top, usually when there are particular discount codes they are always highlighted already on the site itself.
With the London Pass, do I skip the queues?
It depends. Some attractions have lanes at the checkouts reserved for pass holders, so in those cases it also saves time at the checkouts.
There is to consider that not all attractions have these "fast tracks," and-even if there were-where there are security checks, queues and waits are generated that we cannot avoid.
So yes, with the London Pass I save money and time, although the deciding factor is the financial savings.
To maximize your time, you need to arrange an itinerary that takes you to the busiest attractions at times and times of minimum attendance.
Booking attractions London Pass
For most attractions you do not need to reserve admission.
However, in some cases you need to reserve admission in advance, even if you have purchased the London Pass. These are the most popular tourist attractions, such as London Eye, Madame Tussauds, The View from The Strand, and generally all guided tours.
Go City has provided a dedicated page (very neat) to book your admission without too much effort.
>> Book admission to attractions with the London Pass
Validity and refunds London Pass
The London Pass, in both versions, you can use within 1 year from the time of purchase. It is officially activated from the moment you visit the first attraction.
The London Pass, once activated, is valid for one day, not 24h. I recommend that you activate it in the morning so that you can take advantage of the entire day.
Any refund of the cost of the London Pass can be obtained up to 30 days after purchase.
London Explorer Pass
His goal is the same: save you money in the cost of tickets to visit museums and attractions, and in some cases even the queue at the ticket counters.
It is a London Pass with a different model than the previous one: in this case you have to decide how many attractions to visit.
So unlike the London Pass, it does not work based on how many days you select. The London Explorer Pass is based on how many attractions you want to see: 2, 3, 4, 5, 6 or 7.
By its nature it tends to be better suited to shorter trips with limited time to visit attractions (so much so that the largest denomination of the pass is 7).
Similarly, it is suitable if you have no idea what you want to visit deferring the choice locally (it happens to take impromptu or full adventure trips), or conversely you have already decided to see those few but specific attractions that are featured in this pass.
What does Explorer Pass include?
It includes a rich list of about 100 attractions and experiences from which to choose your must-see attractions.
However, following an overhaul in the pass format in March 2025, some TOP attractions were removed (in exchange for lowering the price of the pass).
London Eye, Sealife Aquarium, London Dungeon, Shrek's Adventure are no longer part of Exporer Pass.
Perhaps London Eye is the only really unmissable one to fail, unless you are traveling with children where the others also assume relevance.
You can check out the extensive list of museums and attractions included in the London Explorer pass.
Compared to the London Pass, the list is slightly less extensive, but there are all the main attractions (excluding the London Eye and the others mentioned just above) and museums in London.
A few fewer tours or services, but in fact it is a pass designed for short and more "essential" vacations.
How does it work?
The operation is very simple. You actually purchase a package that includes a specific number of attractions.
For example, if you purchase the 3-attraction pass, you can visit 3 attractions of your choice, choosing from the following list.
Once you purchase the London Explorer Pass, you have 30 days to take advantage of the scheduled visits. It is activated as soon as you visit the first one - from then on you have 30 days to visit the remaining ones.
- Choose which pass to purchase (2,3, 5, 6 or 7 attractions)
- You will receive the necessary supplies via email
- Once you get the QR code, you can download it via the Go City app on your smartphone or print it on paper
- At the entrance of your chosen attractions, simply show the QR (from smartphone or printed)
NB. It is not necessary to choose in advance which attractions to see. When you purchase the pass you ONLY select the number of attractions. Which attractions to visit you decide once you are in town, even a few minutes in advance based on tastes, needs, queues, weather conditions, etc.
Purchase the London Explorer PassLondon Explorer Pass Prices
Prices currently in effect for the London Explorer Pass are as follows:
- 2 attractions ➜ £59 Adult (approx. £71) | £44 Child 5-15 years old (approx. £53)
- 3 attractions ➜ £89 Adult (approx. £106 ) | £59 Child 5-15 years old (approx. £71)
- 4 attractions ➜ £109 Adult (approx. £130) | £74 Child 5-15 years old (approx. £89)
- 5 rides ➜ £124 Adult (approx. £148 ) | £89 Child 5-15 years old (approx. £106)
- 6 attractions ➜ £144 Adult (approx. £172 ) | £99 Child 5-15 years old (approx. £118)
- 7 rides ➜ £154 Adult (approx. £184 ) | £109 Child 5-15 years old (approx. £130)
Again, these are list prices, practically always discounted on the official pass site.
Check for yourself by clicking on the button below.
Discount codes for London Explorer Pass
You can also currently enjoy an additional 5% discount on your purchase.
You will just need to use the discount codePTCODE5 to apply during purchase in the "Enter promo code" field.
Or, in case the discount code no longer works, you can sign up for the newsletter before your purchase, you will receive a 5% discount code in return (once you have made your purchase you can unsubscribe if you find it troublesome).
When is the London Explorer Pass worthwhile?
Economically it already pays off from the visit of the second attraction.
Considering that the average price of an attraction in London is about £35 (£40 if we aim for the top attractions), with two attractions you get to pay an average of £75, compared to about £65 for the 2 attraction pass, calculated considering the discounts on the site + 5% mentioned above.
As a type of pass, however, it has features that make it attractive in the following cases:
- you have visited London before, so you have fewer things you miss to see to focus on (unless you want to revisit everything)
- even long vacations, but with in fact less or little time to devote to tourist exploration
- stay a few hours or days in the city, and you would not physically have time to see more than 7 attractions
- you are clear in advance about which attractions to visit, and you know that you can save money by doing so
- You are not a museum lover, but still want to visit the main attractions
- in general if you don't have a defined itinerary and no clear ideas about what to see, or conversely have well defined N number of attractions
If this is your first time visiting London, and you are staying in the city at least 3 days, I would not consider the London Explorer Pass. In fact, in this case I would opt for the London Pass, which is definitely more comprehensive and flexible.
Purchase the London Explorer PassWhere to buy it
The London Explorer Pass is purchased online, from home.
Once purchased, everything you need to visit the attractions will come to youvia email and via the Go City app.
Validity and refunds for London Explorer Pass
The London Explorer Pass is valid for 12 months from the date of purchase. So, once purchased, you can activate it within a year.
Once activated (by entering the first attraction you choose), you have 30 days to complete other visits, then it expires.
The London Explorer Pass is refundable only if not activated, and within 30 days of purchase.
Exceeding 30 days it is not refundable, but you always have the 12 months (11 remaining) to use / surrender it.
London City Card
The technical name on the provider's portal is London Digital Pass, but it is the same pass.
Unlike other, more extensive sightseeing passes reviewed previously, this package includes just three attractions , specifically chosen to provide an overview of London.
It is therefore not the ideal pass for those who want to explore London far and wide, but it represents an excellent solution for those who want to see the attractions included in a targeted way.
It is suitable for both short stays , where time is limited and you prefer to focus on a few targeted activities, and longer holidays, when you don't want to base the entire trip on visiting the tourist attractions, but without giving up some of the must-sees of the British capital.
London City Card is a multi-attraction pass that includes the following attractions:
- London Eye Entrance
- 24-Hour Hop-On/Hop-Off Sightseeing Bus
- Thames Boat Cruise
- Tower of London with Crown Jewels Exhibition Access
These are some of the city's top tourist experiences.
Plus, the London City Card offers:
- A digital audio guide of London (in English)
- A 10% discount on any other attractions purchased through Tiqets
- Benefit from being able to book all the included attractions , already at the time of purchase.
How does the London City Card work?
Buying and using the London City Card is very simple, everything happens online in just a few steps:
- Go to this site and proceed with your reservation
- Select the dates on which to visit the attractions through the guided steps. Make sure the dates are right, because then they are no longer editable
- After making the payment, you will be emailed the pass in digital format, with all the necessary directions
Once your purchase is complete, you will receive your London City Card via email in digital format.
You can simply show it from your smartphone at the entrance to the attractions on the days and times booked. Alternatively, if you prefer, you can print the pass and present it in paper version.
How much does the London City Card cost?
The London City Card is available in a single purchase option with the following prices:
- Adult (18+) ➜ £ 94 (approx. €112)
- Senior (65+) ➜ £88 (approximately €105)
- Youth (5-15) ➜ £71 (about €85)
- Children (3-4) ➜ £54 (about €64)
- Children (0-2) ➜ £16 (about €19)
* these are list prices, which you can sometimes find discounted on the site, even by 10-15%.
Check prices and buy the London City CardWhen does it pay off?
London City Card may be more affordable if you are interested in just these 4 attractions and if you take advantage of the 10% discount to add more.
It might seem comparable as a formula to that of the Explorer Pass in the 4-attraction version. However, the Explorer Pass does not include the London Eye, which is one of the top London attractions included in the City Card. Therefore, it is not a direct alternative.
The possibility of reserving a day and time for all the attractions included can be a very important plus for many.
This card is often offered on sale , with a saving of around €20 compared to the official cost.
Again, it makes sense to consider it, as it could save you a little compared to other passes that allow you to see the same things.
Where to buy it
The London City Card can be purchased exclusively online , at the following address.
Buy London City CardLondon City Card Validity and Refunds
The London City Card, once purchased, is non-refundable .
Unlike other passes, you will need to select the date and time slot for each of the three attractions included at the time of purchase. The dates chosen cannot be changed later.
To avoid problems related to unforeseen travel contingencies (delays, cancellations, schedule changes), it is advisable to purchase the pass just before visiting the first attraction, when you are already in London or close to departure.
In this way, you will reduce the risk of losing the pass due to unforeseen events that could make it unusable.
Buy London City CardI will also show you a couple of alternatives to the London City Card , also offered by the Tiqets portal (they are their products): London Family Pass and London Royal Pass .
The operating logic is completely similar to that of the City Card: a few attractions, all bookable.
The focus of the attractions included and the prices change , while the convenience reasons remain similar.
Alternative: London Family Pass
Unlike other more extensive tourist passes analyzed above, this package includes only three attractions, chosen specifically for families. It is therefore not the ideal pass for those who want to explore London far and wide, but it is an excellent option for those who want to save money on experiences designed for younger children.
It is suitable both for short stays, where time is limited and you prefer to focus on a few focused activities, and for longer vacations, when you do not want to set the entire trip on visiting classic tourist attractions, but want to include some child-friendly experiences.
This is a package that includes the following attractions:
- Thames River Cruise (40-minute cruise departing near the London Eye, and multilingual tourist commentary)
- London Transport Museum, an interactive experience that fascinates young and old alike
- London Zoo, a destination always appreciated by children
The attractions were chosen precisely because of their high popularity among younger people.
🚢 The Thames River Cruise offers a unique perspective on the city, perfect for a relaxing and fun time.
🚇 The Transport Museum is an immersive experience, with exhibits that intrigue and entertain kids.
🦁 The London Zoo is a timeless classic that captivates visitors of all ages, but has a particular appeal to children.
If your goal is to experience London with your children without having to purchase more expensive passes packed with attractions that may not appeal to younger children, the London Family Pass is an option to consider.
Discover and buy the London Family PassAlternative 2: London Royal Pass
His thematic address in this case is not the family, but London attractions relevant to the “Royal Family” theme.
This pass includes Westminster Abbey, the site of royal coronations; the Royal Mews, where the royal family's historic carriages are kept at Buckingham Palase, the symbol of the British monarchy.
It also offers a guided walking tour to witness the Changing of the Guard, a must-see experience for those visiting London.
Always cheap and convenient, the same arguments made for the Family Pass apply to this pass, only the nature of the attractions included changes.
Learn about and purchase the London Royal PassSightseeing London Day and Flex Pass
Sightseeing's London Passes, in DAY and FLEX versions, were until recently very viable solutions for those visiting the British capital.
As of June 19, 2025, the entire Sightseeing Pass family ceased operations out of the blue. The passes are not purchasable or usable (for those who had already purchased them in advance before their trip to London).
They are therefore no longer an available alternative and have not been evaluated in this guide to the best tourist passes for London.
Comparison of passes for London
We quickly compare the 3 passes to London in the following table, by way of summarizing the analysis just seen.
Feature | LONDON PASS / PLUS | LONDON EXPLORER PASS | LONDON CITY CARD |
---|---|---|---|
Operating logic | I choose the validity days, I see everything I want | I choose the number of attractions first (2, 3, 4, 5, 6 or 7) During the vacation I choose which |
Fixed package of defined attractions |
Number of attractions included | More than 100, including museums, attractions, tours, services | About 60, mainly museums, attractions, tours | Four, two attractions, a Thames sightseeing cruise, a 24-hour hop-on/hop-off bus. + audio guide and 10% discount on additional attractions |
Does it pay off economically? | Yes, pretty much all the time | Yes, from the 2nd attraction seen | Yes, the cost of the pass is slightly less than the cost of the individual attractions. You can book all the attractions included. |
Type of vacation best suited to | Medium-long vacations Where you want to see lots of things/experiences |
Short/medium vacations, with clear ideas of what to see or conversely, leaving us freedom of choice on the spot |
Hit-and-run vacation, 1 to 2 days. |
Preference for typical vacation | ★★★★★ | ★★★★☆ | ★★★☆☆ |
Direct link for purchase | Buy the London Pass now | Buy the London Explorer Pass now | Buy London City Card now |
Which pass to choose to visit London?
All 3 passes are in their own way useful where they fit best.
The fairest way to choose a pass is to first figure out the type of vacation you have available (days, things you want to do and see), and to define an outline itinerary, not very precise but letting you know how many things fit in, and roughly which ones.
At that point, it will be very easy to figure out which pass best fits your trip to London, to ensure that you save as much money and travel comfort as possible.
- Average vacation (5-10 days), maybe first vacation and desire to see London satisfactorily? -> London Pass / London Pass Plus
- Shorter vacation (2-7 days), with fewer things to want to see (max 7 attractions), or targeted attractions, or no ideas/ itinerary? -> London Explorer Pass
- “bite and run” holiday (1-3 days) and desire to have just a taste of London, through the most famous and frequented attractions of London -> London City Card
This is a concise but factual read on choosing the best pass for London, according to your type of vacation.
To understand the details, just read this guide to London passes thoroughly, understanding the mechanics of each individual pass.
Do the passes to London include public transportation?
No, no public transportation is included in any London Pass.
You can do it once you arrive in London, at a subway or train station, choosing the duration and transit zones (do the math first based on where you have lodging and where the farthest attraction you put on your itinerary is located).
Only with the London Pass is there an option to purchase together-at the time of purchase-the Oyster Travel Card, but it doesn't always pay off (in fact, if you're staying downtown almost never).
Let's see how it works.
London Pass + Oyster Travel Card
When purchasing the London Pass online, you will be asked if you want to add the Oyster Travel Card.
The Oyster Travel Card is London's transportation card, giving you access to the Metro (the Tube), buses, surface trains and public transport by boat.
If you decide to purchase it together with the London Pass, be aware that the Oyster Travel Card will be in a "zones 1-9" version, covering virtually the entire urban area of London .
This might be advantageous only if you need to visit the entire City, otherwise you are better off buying it separately, choosing both the length of the pass (1, 2, 3 days, etc.) and the zones covered (zone 1-2, zone 1-3, etc.).
My advice is to buy it together with the London Pass only if you plan to move a lot by public transport from one part of the city to another, otherwise it is better to buy it separately as needed.
NB. Children under 11 years old travel for free.
To better orient you, I leave here a map of the Metro and London areas .
>>Purchase the Oyster Travel Card separately.
Frequently asked questions about London Passes (FAQ)
The two proposed alternatives to the London City Card are particular passes, which I would evaluate precisely as niche alternatives.
I always recommend activating a pass in the morning so that you use the entire first day of validity.
In the case of the London Explorer Pass this makes less sense, as you have 30 days to visit at most 7 attractions, activated when you need them.
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