London Passes: the passes to London

Looking for an effective London pass?
You're in the right place!
London is one of the largest capital cities in the world, welcomes millions of tourists every year, and for us it is a cult destination.
In addition to the much-loved British style, touristically London really offers alot of tourist attractions to visit: museums for every taste, Tower Bridge, St Paul's Cathedral, all the way to the iconic London Eye, the London Ferris wheel.

As is often the case, buying a London tourist pass can be a good way to save money and visit as much of the city as possible in the time we have available.
There are several london passes available, each with its own characteristics, convenience situations or not.

The purpose of this guide on London passes is to analyze each available pass, analyzing its features and benefits, to understand when it may be worthwhile to purchase one rather than the other. 

What are the passes to London?

There are 5 London passes available to tourists who want to visit London while saving money.
Let's introduce them so we can clear our minds:

• London Pass
• Sightseeing DAY Pass
• London Explorer Pass
• Sightseeing FLEX Pass
• London Digital Pass

Beyond the names, which are all similar in the end, these are 5 different products, distributed by different companies, but all with the same purpose.
That is, they allow you to see the tourist attractions included in the pass at a better price than having to buy tickets individually.

The logic between passes changes (including for commercial reasons), and as a result each pass is better suited to one "type of vacation" than others.
Our skill-after we have a clear understanding of what kind of vacation in London we want to take-will be to identify and choose the pass that provides us with the best savings and usability.

After a few more dutiful clarifications, we move on to analyze them individually to get to know them better, culminating in the end of the guide to compare London passes.

Do London Passes include public transportation?

No, none of the London passes include public transportation.
The public transportation pass (subway, bus and/or train) must be done separately.
I will cover the issue of London transportation passes at the end of this guide.

London pass

The London Pass, offered by Go City, is the most statistically purchased pass to London by those who decide to visit the British capital.
He really does include a lot of London attractions in his list, from the most famous ones to more niche museums and tours that also go into the details of the city.

Its model works like this: you choose the duration of the pass--in versions from 1 up to 10 days validity--and inside its validity you can see all the attractions it includes.
You can visit each attraction only once, and there are no limits on the number of attractions you can visit in a day.

This is a pass suitable for those who want to explore London in depth on the days they have available.
Obviously it is a pass that is best exploited with at least 4-5 full days of vacation, but even on weekends of 1 or 2 days, it can be a great ally.
Accompanied by a good, well-organized itinerary, even a single day can be made the most of with an all-inclusive pass of this type.

It is currently the London pass with the most attractions included in the purchase price, making available over 80 destinations that can be visited.
It is very flexible: you decide when to visit the attractions .

>> Visit the official website for more info

What is included. Attractions included in the London Pass?

The London Pass includes more than 80 attractions, including the Tower of London, the London Eye Ferris wheel, Madame Tussauds wax museum, St Paul's and Westminster Cathedrals, Tower Bridge, The Shard, and Windsor Castle.
Let's look together at the full list of attractions .

>> For more information on individual attractions

As you have seen, the attractions that can be visited are indeed many. The great thing is that in addition to the main attractions (those in the first group), there is a rich list of "secondary" (pass the term) attractions that are, however, often among the most curious, interesting, and satisfying.
Not only attractions, but also services. For example, bike rental is an absolutely recommended experience, also accomplice to a bike-friendly city, especially in some areas where you can safely enjoy this beautiful and rewarding experience.
Guided tours are an added bonus. Sports fans can visit the stadiums of teams such as Chelsea and Arsenal, touring locker rooms, stands and green turf.
For children, on the other hand, there are themed museums and exhibits.

Does the London Pass include the London Eye?

Yes, admission to the London Eye is included in the London Pass.
The London Eye is London's Ferris wheel, overlooking the Thames and Big Ben and Westminster.
On its own, the standard ticket to access it costs about £42!

Does the London Pass include Madame Tussauds?

Yes, Madame Tussauds is also included in the London Pass.

London's famous Wax Museum is a must-see for kids and teens, fun and curious for adults.
Although it can be found in many major metropolises, it is heavily themed. Therefore, you will see fantastic wax reproductions of the characters who have shaped-in every respect-English history.

Cost London Pass

The London Pass is valid on a daily basis, no matter how many attractions you decide to visit.
Let's look at the cost of the London Pass by days:

• 1 DAY ➜ £114 Adult (approx. £134 ) | £74 Child (approx. £87)
• 2 DAYS ➜ £159 Adult (approx. £186 ) | £99 Child (approx. £116)
• 3 DAYS ➜ £184 Adult (approx. £216) | £119 Child (approx. £140)
• 4 DAYS ➜ £209 Adult (approx. £245) | £124 Child (approx. £145)
• 5 DAYS ➜ £224 Adult (approx. £263) | £129 Child (approx. £151)
• 6 DAYS ➜ £239 Adult (approx. £280) | £139 Child (approx. £163)
• 7 DAYS ➜ £254 Adult (approx. £298) | £149 Child (approx. £175)
• 10 DAYS ➜ £289 Adult (approx. £339) | £164 Child (approx. £192)

These are the list prices, which, however, are often on offer on the official website, with attractive discounts from the prices listed here.

London Pass: Is it worth it?

Economically, yes, it pays off.
By taking the 3-day one, for example, you can save up to 50% compared to buying individual attractions separately.
It should be evaluated on a case-by-case basis, especially based on the admissions it includes.

In my opinion, it is suitable for those who are visiting the City for the first time and want to see as much as possible.
The London Pass grants great flexibility: you decide when to visit and what to see.

Let's take a simple numerical example to see if the London Pass pays off, considering the 3-day option and the main attractions.

London Pass 3 days ➜ £184 (about €218), includes over 80 attractions.
We likely choose a few main attractions, quietly visitable in 3 days(you can do much better, but let's make a typical case of a vacation with a leisurely pace anyway):

• Tower of London (individually would cost £35)
• Westminster Abbey (individually would cost £29)
• Admission and panoramic view at The Shard (individually would cost £37)
• Thames River Cruise (individually would cost £23)
• London Eye (individually would cost £45)
• Madame Tussaud's (individually would cost £45)

Selecting only these 6 attractions already would result for an adult in a TOTAL of about £214, compared to £184 for the pass (which is the list price; on the site it is always discounted by at least £15-20, further increasing the convenience).

The math confirms how the London Pass is a good choice for saving money, right from the easiest and few-day cases.

Consider that vacations of a few more days, a somewhat crisper pace and a well-organized itinerary, you are able to see a lot more things, resulting in very considerable savings.
Most importantly, you get a rich vacation, which otherwise-without passes-you would struggle to achieve.

Where to buy the London Pass?

The London Pass can be purchased online at the official website, and with this mode of purchase you can normally get a small discount.

Discount code London Pass

There are currently no active discount codes to enter when purchasing the London Pass.
Should I find any, I will of course add them.

However, consider that the London Pass is always discounted if you buy it online, on the official site.
Also on the official site look carefully at the top, usually when there are discount codes they are always highlighted already on the site itself.

With the London Pass, do I skip the queues?

It depends. Some attractions have lanes at the checkouts reserved for pass holders, so in those cases it also saves time at the checkouts.
There is to consider that not all attractions have these "fast tracks," and-even if there were-where there are security checks, queues and waits are generated that we cannot avoid.

So yes, with the London Pass I save money and time, although the deciding factor is the financial savings.
To maximize your time, you need to arrange an itinerary that takes you to the busiest attractions at times and times of minimum attendance.

Booking attractions London Pass

For most attractions you do not need to reserve admission.
However, in some cases you need to reserve admission in advance, even if you have purchased the London Pass. These are the most popular tourist attractions, such as London Eye, Madame Tussauds, The View from The Strand, and generally all guided tours.
Go City has provided a dedicated page (very neat) to book your admission without too much effort.

>> Book admission to attractions with the London Pass

Validity and refunds London Pass

The London Pass is valid for 2 years from the time of purchase . It is officially activated from the moment you visit the first attraction.
The London Pass, once activated, is valid for one day, not 24h. I recommend that you activate it in the morning so that you can take advantage of the entire day.

Any refund of the cost of the London Pass can be obtained up to 90 days after purchase.

Sightseeing London DAY pass

It is in my opinion an excellent and balanced alternative to the previous, very similar in operation.
The Sightseeing London DAY Pass includes fewer signposted attractions, but includes many "different" experiences and very interesting guided tours.
Therefore, it is perfectly suited to those who make an average stay in London (up to 5 days) and want a less extreme itinerary, capable of combining visits to the city's landmarks With a more diverse and dynamic approach.

You also save quite a bit compared to the London Pass for the same duration.
You can choose duration cuts of 1,2,3,4,5 days.

What is included. Attractions included in the Sightseeing DAY Pass London?

The Sightseeing Day Pass for London includes fewer landmark attractions than the London Pass.
Itfocuses on the ones that are actually the most important and symbolic in the city, the ones we usually call "must-sees."
However, it complements these with a number of excellent original opportunities, different from the usual, and capable of giving a different, dynamic and original interpretation to your London exploration.

Basically less stuff, more concrete, depending on a pass to London that costs less and is therefore more affordable.
It's a formula that meets with my approval.

>> Complete and updated list of attractions included

Better Sightseeing DAY PASS London or London pass?

So, they are very similar passes in the logic of operation.
For the validity days you choose, you can see all the included tourist attractions and activities you want. They differ in "philosophical" and commercial approach.

The London Pass aims for comprehensiveness; it includes an unparalleled range of attractions. It has everything and more of London in it to do and see.
However, this leads it to cost significantly more (for the same number of days of validity), and you can't always physiologically take advantage of everything.

The Sightseeing London Day Pass, on the other hand, is more moderate., that is, it has a more basic but still comprehensive list of attractions for most vacations.
An enviable range of guided tours, and best of all, it costs quite a bit less.
Taking the 5-day cut (statistically among the most popular) as an example, it saves about £50 each, over €50

It also has unique strengths, so different formulas of bike tours and Thames cruise and sightseeing bus tours, which are those nice attractions to do, which do not commit and allow you to embrace the city to the fullest, even during shorter stays.

In conclusion, there is no best or worst.
Both are passes for those who want to see London well, catering to different types of tourists and travelers.
London Pass to squeeze in the exploratory part to the maximum.
Sightseeing DAY Pass for more exploratory balance and more savings in purchase.
(Again, the maximum denomination that can be purchased is 5 days, while London Pass also has 7- and 10-day versions).

Cost Sightseeing DAY London Pass

As previously mentioned, the Sightseeing DAY Pass for London is very well priced and balanced in relation to what it offers.
It works on a per-day basis, regardless of how many attractions you decide to visit.

Let's look at the cost of the London Sightseeing DAY Pass by days:

• 1 DAY ➜ £119 Adult (approx. £140 ) | £84 Child (approx. £98)
• 2 DAYS ➜ £155 Adult (approx. £182) | £100 Child (approx. £117)
• 3 DAYS ➜ £158 Adult (approx. £185 ) | £110 Child (approx. £129)
• 4 DAYS ➜ £181 Adult (approx. £212 ) | £126 Child (approx. £148)
• 5 DAYS ➜ £196 Adult (approx. £230) | £131 Child (approx. £154)

These are the official list prices, but they are often on offer on the official website, with attractive discounts from the prices given here.
Usually on the official site you can find them for about £20 less, each version, adult and child.

In addition, there is always a discount code you can apply, for an additional 5% off discounted prices of £20. TOP!
You can always find the discount code listed on the purchase screen of the official website along with the discounted prices, which can be reached at the following link:

Sightseeing London DAY Pass: Is it worth it?

In my opinion, I would definitely say that we are looking at a great product!
Balanced, more affordable in cost, able to provide agreat vacation experience.

Mathematically, it is very easy to point out its convenience compared to not having a pass.
Consider an average attraction cost (among those included) of about £30.
On a satisfactory but soft schedule, we can see as many as 3 per day.
On a 5-day vacation, that's 15 attractions, totaling about £450 each in entrance fees.

The 5-day Sightseeing DAY Pass to London currently costs (discounted) £176.00, a net saving of about £274 each!
With the discount code, the savings even increase.
Even if you see a few fewer attractions one day, the savings ratio still remains net. If you see more, it increases even further.

Obviously in cases of fewer days, it changes little, the savings remain proportionately the same.

Where to buy the Sightseeing DAY Pass for London?

The Pass can be purchased online at the official website, and it is the most convenient and convenient way of purchase ever.

NOTE: When you purchase, you are asked in the shopping cart on the site for your arrival date in London.
This is not binding information, it is for them to possibly send you updated information should anything change regarding the attractions included.

With the Sightseeing Pass, do I skip the lines?

It depends on the specific attraction.
Some attractions have lanes at the ticket counters reserved for pass holders, so in those cases you also save time at the ticket counters.
Not all attractions have these "fast tracks," and-even if there were-where there are security checks, queues and waits are generated that cannot be avoided.

The key determinant of the convenience of the Sightseeing London Pass is the financial savings and the range of sightseeing opportunities, sometimes you also benefit in timing.
To optimize time in general, you need to arrange a smart itinerary that takes you to the busiest attractions at times and times of minimum rush.

Booking attractions Sightseeing Pass

For most attractions you do not need to reserve admission.
However, in some cases you need to reserve admission in advance, even if you have purchased the Sightseeing Pass.
These are the attractions with the highest tourist footfall, such as London Eye and generally all guided tours.
The attractions that require reservations can be found on the official website when you enter the information detail tab for each attraction.

If reservations are needed, Sightseeing has a dedicated page on the website.
Enter the order details of your pass purchase, and in one place you can manage your reservations.

>> Book admission to attractions with the Sightseeing Pass

Validity and Refunds Sightseeing Pass

The Sightseeing London DAY Pass is valid for 1 year from the time of purchase . It is officially activated from the moment you visit the first attraction.
Once activated, it is valid for one day, not 24h.
It istherefore advisable to activate it in the morning, max early afternoon, so that you can make the most of the first day as well.

There is no refund for the Sightseeing DAY Pass.
If your trip has margins of doubt and you want to protect yourself, you can include insurance on the pass at the time of purchase, which guarantees that you can request a refund if you do not use the pass (canceled trip, etc.).
It costs very little, we are talking about £5 per pass, which in my opinion can be worth it in certain situations.

London Explorer Pass

A good alternative to the London Pass, offered by Go City, is the London Explorer Pass.
His goal is the same: save you money in the cost of tickets to visit museums and attractions, and in some cases even the queue at the ticket counters.

It is a London Pass with a different model than the previous one: in this case you have to decide how many attractions to visit.
So unlike the London Pass, it does not work based on how many days you select. The London Explorer Pass is based on how many attractions you want to see: 2, 3, 4, 5, 6 or 7.

By its nature it tends to be better suited to shorter trips with limited time to visit attractions (so much so that the largest denomination of the pass is 7).
Similarly, it is suitable if you have no idea what you want to visit deferring the choice locally (it happens to take impromptu or full adventure trips), or conversely you have already decided to see those few but specific attractions that are featured in this pass.

You choose how many, while which ones to see you decide directly during your vacation, from the extensive list of museums and attractions included in the London Explorer pass.
Compared to the London Pass, the list is slightly less extensive, but there are all the major attractions and museums in London. A few fewer tours or services, but in fact it is a pass designed for short and more "essential" vacations.

How does it work?

The operation is very simple. You actually purchase a package that includes a specific number of attractions.
For example, if you purchase the 3-attraction pass, you can visit 3 attractions of your choice, choosing from the following list.

Once you purchase the London Explorer Pass, you have 60 days to take advantage of the scheduled visits. It activates as soon as you visit the first one - from that point you have 60 days to visit the remaining ones.

1. Choose which pass to purchase (2,3, 5, 6 or 7 attractions)
2. You will receive the necessary supplies via email
3. Once you get the QR code, you can download it via the Go City app on your smartphone or print it on paper
4. At the entrance of your chosen attractions, simply show the QR (from smartphone or printed)

NB. It is not necessary to choose in advance which attractions to see. When you purchase the pass you ONLY select the number of attractions. Which attractions to visit you decide once you are in town, even a few minutes in advance based on tastes, needs, queues, weather conditions, etc.

London Explorer Pass Prices

Prices currently in effect for the London Explorer Pass are as follows:

• 2 attractions ➜ £74 Adult (approx. £87 ) | £59 Child 5-15 years old (approx. £70)
• 3 attractions ➜ £104 Adult (approx. £123) | £74 Child 5-15 years old (approx. £87)
• 4 attractions ➜ £129 Adult (approx. £152) | £94 Child 5-15 years old (approx. £111)
• 5 rides ➜ £159 Adult (approx. £188) | £104 Child 5-15 years old (approx. £123)
• 6 attractions ➜ £189 Adult (approx. £223) | £119 Child 5-15 years old (approx. £141)
• 7 attractions ➜ £204 Adult (approx. £241 ) | £149 Child 5-15 years old (approx. £176)

Again, these are list prices, practically always discounted on the official pass site.
Check for yourself by clicking on the button below.

You can also currently enjoy an additional 5% discount on your purchase . All you need to do is sign up for the newsletter prior to purchase (once you have made your purchase, you can unsubscribe if you find it troublesome).

When is the London Explorer Pass worthwhile?

Economically it already pays off from the visit of the second attraction.
Considering that the average price of an attraction in London is about £35 (£40 if we aim for the top attractions), with two attractions you get to pay an average of £75, compared to about £65 for the 2 attraction pass, calculated considering the discounts on the site + 5% mentioned above.
As a type of pass, however, it has features that make it attractive in the following cases:

• you have visited London before, so you have fewer things you miss to see to focus on (unless you want to revisit everything)
• even long vacations, but with in fact less or little time to devote to tourist exploration
• stay a few hours or days in the city, and you would not physically have time to see more than 7 attractions
• you are clear in advance about which attractions to visit, and you know that you can save money by doing so
• You are not a museum lover, but still want to visit the main attractions
• in general if you don't have a defined itinerary and no clear ideas about what to see, or conversely have well defined N number of attractions

If this is your first time visiting London, and you are staying in the city at least 3 days, I would not consider the London Explorer Pass. In fact, in this case I would opt for the London Pass, which is definitely more comprehensive and flexible.

Where to buy it

The London Explorer Pass is purchased online, from home.
Once purchased, everything you need to visit the attractions will come to youvia email and via the Go City app.

Validity and refunds for London Explorer Pass

The London Explorer Pass is valid for 24 months from the date of purchase. So, once purchased, you can activate it within the following two years.
Once activated (by entering the first attraction you choose), you have 60 days to complete other visits, then it expires.

The London Explorer Pass is refundable only if not activated, and within 90 days of purchase.
Exceeding 90 days it is not refundable, but you always have the 24 months (21 remaining) to use / surrender it.

Sightseeing London FLEX pass

Again with the Sightseeing FLEX Pass we are faced with A good alternative to the previous Explorer Pass.
Two passes from very similar operation and characteristics.

Basically, also with Sightseeing FLEX Pass you buy a package of admissions to N attractions, which you can also choose in London from a list of opportunities.
You can choose versions of 3, 4, 5, 6, 7 attractions.

It already comes naturally to orient this London pass therefore for medium-short vacations and itineraries, where you want to do and see a few things, without going into too much exploratory detail.

What is included. Attractions included in the Sightseeing Flex Pass London?

The list of attractions provided by the Sightseeing FLEX Pass, from which you can then choose your own to visit, is very similar to that seen with its bigger brother DAY Pass, higher up in this guide.
The list is not quite the same, as there are some interesting additions here:

• Madame Tussauds - the Wax Museum
• the SEALIFE London Aquarium
• London Dungeon
• Shrek's Adventure London

which are mainly geared toward entertainment, particularly of children and young people.

So, you can choose from all the things included by the Sightseeing DAY Pass + the 4 additions listed above.

>> Complete and updated list of attractions included

Better Sightseeing FLEX PASS London or EXPLORER pass?

As mentioned they are very similar passes in operation, and also in price.
Explorer Pass on its side has a richer catalog of attractions (to choose from) than the Sightseeing FLEX Pass.
FLEX Pass that offers some special experiences that we do not find in the list provided by Explorer Pass.

However, if we consider that those who choose this pass usually visit the main attractions, the catalog differences smooth out quite a bit.

Price-wise it is very similar to Explorer Pass, on list it costs more but then between discounts in the site and discount codes usually the prices are very similar.
The presence of temporary offers and biggerdiscount codes on one side or the othercan be the discriminating factor.

Another slight difference is found in the age considered for a child.
Explorer Pass is 5-15, while Sightseeing Flex Pass is 3-12.
Therefore, those with young children (3-4 years old) will find that they will only benefit from Sightseeing FLEX Pass, while children between 13-15 years old will have more convenience with Explorer Pass.

However, it tends to between the two Explorer Passes for London on paper has a little something more.
Unlike in the case of the day passes, however, where I tend to prefer Sightseeing DAY Pass to the London Pass, for the reasons I explained above.

Cost Sightseeing FLEX London Pass

As previously mentioned, the Sightseeing London FLEX Pass is priced very similar to Explorer Pass.
The price varies depending on the version chosen, i.e., the number of attractions included.
Children (3-12 years old) have a reduced price list.

Let's look at the cost of the London Sightseeing DAY Pass by days:

• 3 attractions ➜ £129 Adult (approx. £151 ) | £109 Child 3-12 years old (approx. £128)
• 4 attractions ➜ £159 Adult (approx. £186 ) | £139 Child 3-12 years old (approx. £163)
• 5 rides ➜ £185 Adult (approx. £217 ) | £159 Child 3-12 years old (approx. £186)
• 6 attractions ➜ £205 Adult (approx. £240 ) | £169 Child 3-12 years old (approx. £198)
• 7 attractions ➜ £219 Adult (approx. £257 ) | £189 Child 3-12 years old (approx. £222)

These are the official list prices of the Sightseeing FLEX Pass London, but they are often on offer on the official website, with attractive discounts compared to the prices given here.
Usually on the official site you can find them for about £20 / £30 less, both adult and child versions.

In addition, a discount code is often available for you to apply, for an additional 5% off discounted prices. TOP!
You can always find the discount code listed on the purchase screen of the official website along with the discounted prices, which can be reached at the following link:

Sightseeing London FLEX Pass: when is it worthwhile?

Economically, let's do the usual math.
Consider the average price of a top London attraction of about £35 / £40.
Taking the Sightseeing FLEX Pass 7 attractions as an example, the cost without the pass would be £35 * 7 = £245, while the price of the 7-attraction version of the pass is about £189.
With an indicative saving of about £55 each pass purchased.

If we consider the versions with fewer attractions the convenience is slightly reduced, but there remains a positive saving.
Example with the 4-attractions pass we have a pass cost of £129, versus a cost without a pass of about £140. The savings is about £10.

The logic is always pretty much the same-the more you see, the more you save.

As a type of pass, however, what was said about Explorer Pass applies.
That is, a type of pass for those who have few days available, or who want to see only a few things, either because of itinerary choices, or because they have already visited London on other occasions.

If you are looking for a pass to see many things while saving money, go for the Sightseeing DAY Pass London or the London Pass.

Where can you buy the London FLEX Pass?

The FLEX Pass is purchased online at the official website, and it is the most convenient and convenient way to purchase it.

NOTE: When you purchase, you are asked in the shopping cart on the site for your arrival date in London.
This is not binding information, it is for them to possibly send you updated information should anything change regarding the attractions included.

Booking attractions, validity and refunds

Since these issues on the Sightseeing FLEX Pass are identical to what we have seen for its sibling DAY Pass, so as not to repeat myself I encourage you to read over this information.
In any case, the FLEX Pass can be used within 12 months of its purchase, so if you find a good offer you can happily purchase it even in advance.

London City Card (or London Digital Pass)

A third pass you may consider is the London Digital Pass, also called the London City Card.

It is the least known and famous pass, but no less interesting.
It is suitable both for short trips, to visit a few symbolic things in London, and for more comprehensive itineraries, taking advantage of a 10% discount.

As the name suggests, it can be purchased online at Tiqets, a verified platform we have relied on for years.

This is a structured package that includes the following attractions:

• Tower of London
• London Eye (Ferris wheel)
• 24-hour Thames cruise, hop-on hop-off
• Audio guide: city tour of London
• 10% discount on all other attractions, always to be purchased on the Tiqets site (there are virtually all museums, tours, and other attractions in London, with the advantage of being able to book everything online)

If you are looking for a very flexible solution that suits your taste and travel itinerary, the London Digital Pass can be a convenient solution.
Of course, you must first be interested in the attractions always included in the package.

The most important advantage over other passes is that you can choose the extra attractions at a 10% discount. Also convenient is the fact that you can book everything online, saving you queues or having to go to the ticket office to convert pass to ticket.

How does it work?

The operation is very simple. Everything is activated online.

1. Go to this site and proceed with your reservation
2. Select the dates on which to visit the attractions through the guided steps. Make sure the dates are right, because then they are no longer editable
3. Once payment is made, you will be emailed all the necessary directions

The audio guide provided with the Pass is downloadable via the POPGuide app, which is why you must have a smartphone and (my advice) headphones with you.

London Digital Pass Prices

The London Digital Pass offers a single purchase option with the following prices:

• Adult (16+) ➜ £99 (about €117)
• Senior (65+) ➜ £93 (about €110)
• Youth (5-15) ➜ £77 (about €91)
• Children (3-4) ➜ £54 (about €64)

When does it pay off?

The London Digital Pass is a simple and flexible solution for visiting London, but it only pays off financially when you start taking advantage of the 10 percent discount.

Included in basic are 3 top must-see attractions, plus audio guide. Taken like this, there is not much of a saving (though present), go pretty much break even with the cost of individual tickets.
In fact, the cost of the Adult Pass is £99, while individual attractions taken individually cost £96.50 (Tower of London £35, London Eye £32.50, Thames Cruise £29, Audio Guide £9).

Along with the London Digital Pass comes you a 10% discount code to use when purchasing any other attraction, tour, museum, or other activity also sold from the Tiqets site (the same one that sells the pass). Here's that as you take advantage of this discount, the financial savings kick in.

What's more, the 10% discount applies in addition to any present reductions, such as for seniors or students. An additional savings!

But the most important advantage of this mode is that you can book your admission online, where possible, thus being able to organize your trip to London perfectly, avoiding queues and unnecessary trips to the ticket office.

The London Digital Pass can do you in the following cases:

• You want to see all the attractions included (Tower of London, London Eye and Thames Cruise).
• It is your first time in London but you are short on time. So you are looking for a "hit and run" package, to catch the main features of London in a short time.
  The Digital Pass gives you the chance to visit two of the most sought-after attractions, plus puts an audio guide and Thames River cruise at your disposal.
• You want to book everything online, avoiding queues and wasted time.
• Ideal for a 1-day stay in the city (e.g., long layovers on a larger trip, or free time on business or other trips)
• You want a structured package to see a few of London's top attractions, to which you can add a number of selected tours and sights that you like but don't fit into the classic tourist itineraries offered by the more traditional tourist passes

Where to buy it

The London Digital Pass can only be purchased online, at the following address.

Validity and refunds of the London Digital Pass

The London Digital Pass, once purchased, is non-refundable.
Also, unlike the other passes, you must choose at the time of purchase the date and time slot for visiting the 3 main attractions included (London Eye, Tower of London, Thames Cruise).
Once the dates are booked, they are not changeable.
Therefore, it is advisable to purchase this pass once you arrive in London, just before you need to visit the first attraction among those included.
This way you eliminate en bloc the risk of unforeseen events (missed departure, delays, schedule changes, etc.) that would make the pass unusable.

Comparison of passes for London

We quickly compare the 5 passes to London in the following table, as a summary of the analysis just seen.

Pass comparison for LONDON

Feature	LONDON PASS	SIGHTSEEING DAY PASS LONDON	LONDON EXPLORER PASS	SIGHTSEEING FLEX PASS	LONDON DIGITAL PASS
Operating logic	I choose the validity days, I see everything I want	I choose the validity days, I see everything I want	I choose the number of attractions first (2, 3, 4, 5, 6 or 7) During the vacation I choose which	I choose the number of attractions first (3, 4, 5, 6 or 7) During the vacation I choose which	Fixed package 3 defined attractions + 10% discount on everything else
Number of attractions included	More than 80, including museums, attractions, tours, services	Focus on 30 of London's top attractions, tours (bus, Thames cruise, bike, etc.) and tourist experiences	About 60, mainly museums, attractions, tours	About 30, mainly museums, attractions, tours	Three, two attractions and a sightseeing cruise on the Thames River
Does it pay off economically?	Yes, pretty much all the time	Yes, practically all the time. Its cost is also particularly balanced.	Yes, from the 2nd attraction seen	Yes, since the 3rd attraction seen	Only by taking advantage of the 10% discount on extra attractions
Type of vacation best suited to	Medium-long vacations Where you want to see lots of things/experiences	Vacations of short to medium duration (3-5 days), with an itinerary yes rich, but balanced in the quantity and nature of tourist experiences.	Short/medium vacations, with clear ideas of what to see or conversely, leaving us freedom of choice on the spot	Short/medium vacations, with clear ideas of what to see or conversely, leaving us freedom of choice on the spot	Hit-and-run vacation, 1 to 2 days.
Preference for typical vacation	★★★★★	★★★★★	★★★★☆	★★★★☆	★★★☆☆
Direct link for purchase	Buy the London Pass now	Buy now the London DAY Pass	Buy the London Explorer Pass now	Buy the Sightseeing FLEX Pass Now	Buy the London Digital Pass now

Which pass to choose to visit London?

All 5 passes are in their own way useful where they fit best.
The fairest way to choose a pass is to first figure out the type of vacation you have available (days, things you want to do and see), and to define an outline itinerary, not very precise but letting you know how many things fit in, and roughly which ones.
At that point, it will be very easy to figure out which pass best fits your trip to London, to ensure that you save as much money and travel comfort as possible.

• Average vacation (5-10 days), maybe first vacation and want to see London satisfactorily? -> London Pass
• Shorter vacation (2-5 days), with an itinerary balanced between landmark attractions and interesting sightseeing experiences, bus/boat/bike tours, saving on purchase -> Sightseeing DAY Pass
• Shorter vacation (2-5 days), with fewer things to want to see (max 7 attractions), or targeted attractions, or no ideas/ itinerary? -> London Explorer Pass or Sightseeing FLEX Pass
  
• "hit and run" vacation (1-2 days) and desire to have a sampling of London, without delving deeper, but taking home mood and top attractions? -> London Digital Pass

This is a concise but factual read on choosing the best pass for London, according to your type of vacation.
To understand the details, just read this guide to London passes thoroughly, understanding the mechanics of each individual pass.

Do the passes to London include public transportation?

No, no public transportation is included in any London Pass.

Public transportation must be purchased separately, through the Oyster Travel Card, the London transport card.

You can do it once you arrive in London, at a subway or train station, choosing the duration and transit zones (do the math first based on where you have lodging and where the farthest attraction you put on your itinerary is located).

Only with the London Pass is there an option to purchase together-at the time of purchase-the Oyster Travel Card, but it doesn't always pay off (in fact, if you're staying downtown almost never).

Let's see how it works.

London Pass + Oyster Travel Card

When purchasing the London Pass online, you will be asked if you want to add the Oyster Travel Card.
The Oyster Travel Card is London's transportation card, giving you access to the Metro (the Tube), buses, surface trains and public transport by boat.

If you decide to purchase it together with the London Pass, be aware that the Oyster Travel Card will be in a "zones 1-9" version, covering virtually the entire urban area of London .
This might be advantageous only if you need to visit the entire City, otherwise you are better off buying it separately, choosing both the length of the pass (1, 2, 3 days, etc.) and the zones covered (zone 1-2, zone 1-3, etc.).

My advice is to buy it together with the London Pass only if you plan to move a lot by public transport from one part of the city to another, otherwise it is better to buy it separately as needed.
NB. Children under 11 years old travel for free.

To better orient you, I leave here a map of the Metro and London areas .

>>Purchase the Oyster Travel Card separately.  

FAQ on London Passes